16 May 2026
Where 63,000 tonnes of Irish clothes end up โ and what to do instead
A quarter of Irish households bought second-hand clothing in 2024. That's a real number, from the Environmental Protection Agency's research. It's a lot. It also means three quarters didn't.
Here's the other number nobody really wants to look at: 63,000 tonnes of textiles end up in Irish landfills every single year. Clothes, towels, bedding. Most of it still wearable. Some of it brand new, tags on, never worn.
And here's the bit that surprised us most when we started digging into where Ireland actually sends its old clothes: most of what you donate doesn't end up where you think it does.
THE CHARITY SHOP STORY WE TELL OURSELVES
You clean out the wardrobe. You bag up the things you don't wear. You drop them at Oxfam, or SVP, or the textile bank in the car park outside Aldi. You feel like you did something good. You probably did do something good.
But here's what the Irish environmental charity VOICE Ireland found when they put GPS trackers inside items of clothing and "released" them into Ireland's donation system: around 80% of clothing collected for donation in Ireland is exported abroad.
Some of it gets resold in markets in Eastern Europe and Africa. Some of it gets recycled into rags and insulation. And a meaningful chunk of it ends up in landfills or burnt in countries that can't handle Ireland's textile waste any better than Ireland can.
This isn't a story about charity shops being bad. Oxfam Ireland sells what they can. SVP sells what they can. They do the best they can with 1.2 million bags of donations a year and limited shelf space. But the system behind them is largely invisible, and it doesn't always end where the optimistic version says it does.
THE SIMPLER ANSWER IS THE ONE WE FORGOT
If your jeans still fit someone, the highest-leverage thing you can do is sell them to that someone.
Not donate them, hoping they get sorted, exported, sold in a market in Kenya, and worn. Just sell them directly to someone in Cork or Dublin or Mayo who actually wants them, gets them in two days, wears them next week.
That's not a sustainability slogan. That's just how the maths works. Selling direct is one transport leg โ your jeans, posted or collected within Ireland. Donating is anywhere from two to six transport legs: bag โ charity shop โ sorting facility โ textile operator โ export container โ overseas market โ (often) overseas landfill.
The carbon math doesn't always favour donation, even when the intent is good. And the financial math โ you keep โฌ15, โฌ30, โฌ80 for items you'd otherwise pay nothing for โ is obviously in your favour.
BUT I DON'T HAVE TIME
Fair. So here's the honest version: listing on Sellinn takes about 60 seconds per item. One photo on your phone, a title, a price, a county. No shop, no shipping label until someone buys, no fees ever.
If you have ten items, that's ten minutes of your evening. If half of them sell at โฌ20, that's โฌ100. The blocker isn't the time. It's the activation energy of starting. So we'll make it concrete: open Sellinn, list one item from your wardrobe tonight, and see what happens. One item. Not ten. Just one to break the seal.
WHAT TO DO WITH STUFF THAT SHOULDN'T BE SOLD
We're not pretending Sellinn is the answer to every disposal question. The honest split:
Sell on Sellinn โ anything in good condition with resale value. Jeans, dresses, jackets, kids' clothes, shoes that aren't beaten up, designer pieces, vintage finds, unworn gifts.
Donate to charity โ everyday adult clothing in good condition but low individual resale value. Oxfam Ireland, SVP, or your local charity shop will take care.
Textile recycling (last resort) โ stained, torn, genuinely worn out. Use mywaste.ie to find your nearest of 1,500+ collection points across Ireland.
General waste (truly last resort) โ badly soiled, mouldy, contaminated. Even charities can't use these.
START SMALL. TONIGHT.
If 63,000 tonnes feels like a number too big to do anything about, that's the right reaction. It is too big for any one person to solve. But it's also made up of millions of individual bags of clothes, including yours and ours.
The Sellinn version of the answer is the unglamorous one: open your wardrobe, pick one thing you haven't worn in a year, list it on Sellinn in 60 seconds, and see what happens.
It's not the planet-saving heroic gesture. It's the small action that compounds when 22 of us do it, then 220, then 2,200. The circular economy isn't a campaign. It's a million small swaps between Irish people who'd rather not throw working things away.
Sellinn is free to join, free to list, free forever. We don't take a cut of your sale. We don't charge buyers. We're just here so the swap between you and the person who wants your jeans is easy.
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Sources: Environmental Protection Agency (Ireland); VOICE Ireland "Threads of Transparency" report; Oxfam Ireland sustainability reporting; mywaste.ie circular economy resources.